Mobile phones combine a number of technologies that close the gap between the "real world" that we live in and the "interactive" world that we market in. The convergence of technology in the cell phone has simplified and streamlined many actions:
• To upload a picture to the Internet, you used to have to take the picture with your digital camera, plug the camera into the computer, download the picture to the computer, and then upload the picture to the Internet. Now you can simply take a picture with your camera phone and immediately upload it to the Web.
• To place a call to a number you didn't know, you used to have to look up a phone number on a computer, and then switch devices and type the phone number into your phone. On a mobile phone, when you've found the phone number, you simply click on it to be connected.
• To make digital copies of music or movies, you used to have to download the files to your computer and then burn them to a CD or transfer them to a player. Mobile phones enable you to download and consume those files seamlessly, all on one device.
Mobile marketing enables us to make our marketing messages more interactive and actionable, which has a direct impact on the bottom line. It simplifies interaction between the brand and the customer, making it much easier for our customers to interact with our brand. It removes some of the barriers that previously prevented people from responding to our marketing message and from taking the call to action.
