Mobile Marketing: Mobile Targeting and Tracking

1. Targeting Your Mobile Customers

 - Age and Gender

 - Income

 - Psychographic Mobile Targeting

 - Geographic Mobile Targeting

 - Device and Carrier Targeting

2. Tracking Your Mobile Performance

3. Text and Picture Message Tracking

4. Mobile Web Tracking

5. Mobile-Only Web Analytics

6. Traditional Web Analytics That Include or Can Be Adapted for Mobile. Google Analytics

 - Omniture

 - WebTrends

 - comScore

7. Mobile Email Tracking

8. Application Tracking

9. Offline Tracking, Text Message Tracking, and Phone Call Tracking