Mobile Marketing: Mobile Targeting and Tracking. Traditional Web Analytics That Include or Can Be Adapted for Mobile. WebTrends

WebTrends Analytics 9 is another traditional analytics platform that has begun to offer mobile analytics information. Their platform reports on traffic from mobile browsers, search engine bots, operating systems, and browsers. WebTrends is slightly newer to the mobile analytics game, but it has made public commitments to stay updated so that it provides an easy and reliable source of mobile analytics data. JavaScript is used to track smart phones that support it, and an API is used to collect data from phones that don't support JavaScript.